Pillar: Data
Make decisions based on numbers, not guesses
Increasing booking rate by making decisions based on numbers, not guesses.
How do you know which follow-up message works best? How do you know if a setter is actually performing or just looking busy? How do you know what objections are killing your bookings? Right now, you're guessing.
Command Center
Live
Total Revenue
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Setter Performance
This week
1
Alex Johnson
2
J
Jordan Davis
3
Riley Lee
Trusted by leaders in info like Joshua Kaats, Bastiaan Slot...
High-impact differentiators
Lead Overview
One view for your entire pipeline
All leads in one centralized view. Filter by date, setter, source (reel/post/story/outbound), payment status, funnel stage, or AI tags. Export to CSV anytime.
All
🔥 Hot
Paid
Stage
Setter
Source
Lead
Status
Setter
Revenue
mike.t_brands
Paid
Alex J.
$2,400
lauraK_results
alex.j_coach
sara.n_fitness
user_49sk
Custom Funnel Builder
Build your own funnel, see exactly where leads drop
Create custom funnels with any data points. See precisely where the drop-off happens and discover your golden script.
Contacted
248
100%
Replied
154
62%
Lost 38%
-94 leads
Qualified
84
34%
Lost 45%
-70 leads
Booked
40
16%
Lost 52%
-44 leads
Conversation Intelligence
Surface complaints, questions, and patterns automatically
AI analyzes your entire inbox and surfaces the most common complaints, questions, and suggestions from leads. Know what your audience is really saying.
AI Insights generated from Instagram analysis
❓ Top Question
"How long until I see results?"
82X
😡 Top Complaint
"No response for days", slow follow-up
64X
💡 Key Pattern
Price objection → booking rate drops 3x
51X
Weekly Team Reports
Performance reports delivered to your inbox
Every week, get a breakdown: who replies fastest, who closes more deals, why one setter outperforms another. Actionable insights, zero effort.
You
94% Reply
David
78% Reply
Nick
61% Reply
#4
Mike Trainer
$4K earned
#5
Eli Muradov
$3.7K earned
#6
Sophie
$3.5K earned
#7
Ali Mamedgasanov
$2.9K earned
Stop the Inbox Leaks Forever
Setter Performance Dashboard
See who's actually performing
Response times, reply rates, active hours, leads worked. Numbers don't lie—identify your top performers and your bottlenecks.
Weekly
Aug 2025
Fastest Reply
Alex · 8m
Most closes
Revenue
Top source
Reply Rate by Message Type
Know which scripts actually work
Test two openers. One gets 15% replies, one gets 35%. Now you know which to use across your entire team.
Reply Rate
Voice note
88%
Video
72%
Image
61%
Text only
27%
AI Tag Filtering
Segment your leads with AI precision
Filter your entire lead database by AI tags—prompt-based or regex. Find every lead who mentioned "budget" or "next month" instantly.
Convos
50
Qualified
40
Links sent
35
Booked
30
Attended
25
Closed
15
⚠ Biggest drop: Contact → Qualified (40%)
Funnel Analytics
Visualize your entire pipeline
See conversion rates at every stage. Find exactly where leads are dropping off and fix the leak.
by John [C]
00:00
Hi Ali, thanks for joining! How are you today?
by Ali [L]
00:08
Hey John, doing well thanks. Excited to learn more about your solution.
by John [C]
00:15
Great! I saw you mentioned you're managing a team of 5 and struggling with multiple tools. Could you tell me more about your current process?
by Ali [L]
00:24
Yeah, so right now we're using Calendly for booking, Slack for team chat, and trying to track everything in Airtable. It's becoming a mess because nothing's connected. We waste so much time copy-pasting information between tools...
by John [C]
00:36
I hear you. That's exactly the problem we solve. Could you give me an example of how this impacts your daily operations?
by Ali [L]
00:38
Yeah, so right now we're using Calendly for booking, Slack for team chat, and trying to track everything in Airtable. It's becoming a mess because nothing's connected. We waste so much time copy-pasting information between tools...
🔥
Hot Lead
✅
Qualified
⏳
Pending
💰
High Value
👀
Re-engage
🥶
Cold
📞
Booked
📩
DM Only
Unqualified Reasons Breakdown
Understand why leads don't qualify
Price? Timing? Wrong fit? See the patterns so you can adjust your targeting or your qualification criteria.
Lost Deal Analysis
Learn why deals fall through
Track which objections killed bookings. Coach your closers on the specific gaps in their game.
Period Comparison
This month vs. last month
See if you're improving or slipping. Catch trends before they become problems. No surprises at month-end.
Stop the Inbox Leaks Forever
Payment Tracking & Reminders
Never miss a payment again
Track all payments across your entire lead base—paid in full, deposits, installments. Get automatic reminders for upcoming payments so nothing slips through.
Upcoming Payments
Today
mike_trainer
$200
Deposit
davidcoach
$125
Installment
Yesterday
23 Apr
Revenue & Commission Tracking
Know exactly what you've earned
Paid, pending, upcoming payments—with automatic commission calculations per team member. Full transparency.
Won deals
Cash Collected
$10.3K
Commission
$1.1K
Today
mike_trainer
$5,000
Earned
$300
Yesterday
23 Apr
elimuradov
$100
Earned
$10
mike_trainer
$5,000
Earned
$300
jamescoach
$1,500
Earned
$150
elimuradov
$100
Earned
$10
mike_trainer
$5,000
Earned
$300
jamescoach
$1,500
Earned
$150
Objection Detection
AI categorizes every objection
Financial, timing, trust, authority—automatically tagged so you can train against the ones that come up most.
Sentiment Analysis
Know when a lead is frustrated
AI detects positive, neutral, negative, and frustrated sentiment. Catch problems before leads ghost you.
CSV Export (API Coming Soon)
Your data, your way
Export any lead view to CSV. API and webhook integrations launching soon for real-time data sync.
Frequently Asked Questions
Instagram already shows me some metrics. Why do I need Mochi's data?
Do I have to manually track which message version I'm using?
I don't want this to feel like Big Brother. How do I position it to my team?
Give me the full list — what data do I get?
Okay, I have the numbers. But what do I DO with them?
I want to put this in my own spreadsheets or reporting tools. Is that possible?
My setter says they sent way more messages than the report shows. Who's right?
