Dec 3, 2025
v 1.0.4
Product Updates
What if your inbox told you who to talk to, what to say, and which conversations were about to close?
That's where we're headed.
Today, we're shipping 4 features that lay the foundation for the most intelligent inbox in the info industry. Not more dashboards. Not more data to stare at. Actual intelligence that tells you where your money is hiding and what to do next.
Watch Jia break it down in 2 minutes:
1. Smart Spam Filter
Here's something we discovered after analyzing over 500,000 DMs: 20-30% of your inbound messages are junk.
PR pitches. Clipping services. Random vendors. People trying to sell you editing services. All of it clogs up the same inbox your team uses to close deals.
This dead noise does two things:
Slows your setters down. They're wading through garbage to find real leads.
Destroys your metrics. It looks like you're getting more leads than you actually are - which means your conversion rates look worse than reality.
From today, that junk is automatically filtered out.
Mochi's Smart Spam Filter scans your inbox, detects low-intent messages, and removes them from your main view. Your team sees real leads. Your dashboards show real numbers.
2. AI Auto-Tags (The Big One)
This is the feature we're most excited about - and it's a first for the industry.
Before today, tracking where leads sat in your pipeline meant manual tagging. That works when you have 50 conversations. It falls apart when you have 5,000.
AI Auto-Tags changes everything.
Here's how it works: You create a tag in Mochi, give it a prompt, and Mochi scans your entire inbox to find every conversation that matches. In seconds, your inbox is organized by lead stage - Hot Leads, Nurture Leads, Time Wasters, whatever categories matter to your business.
But here's what makes this different from anything else out there.
Custom Prompts Built for Your Business
Every coaching business is different. A "hot lead" for a business coach looks nothing like a "hot lead" for a fitness program. That's why AI Auto-Tags uses custom prompts that you define.
Example prompts our team has built with clients:
🔥 Hot Lead
Apply if they mention revenue ("$30k/mo," "doing 5-7k")
Apply if they show buying intent ("What's the price?" "Send the link")
Apply if they're a decision-maker role (Agency owner, Coach, Consultant)
Don't apply if they're pitching services or just starting out
🌱 Nurture Lead
Apply if they're interested but facing friction ("Saving up," "Next month")
Apply if they mention low-ticket interest (Community, Free course)
Don't apply if they have an established business
✋ Time Waster
Apply if they're pitching services (Video editor, Appointment setter)
Apply if they're asking about jobs ("Are you hiring?")
Don't apply if they're asking about buying
And don't worry if you don't know how to write prompts - the Mochi team builds these with you. We'll analyze your conversations, identify patterns, and create prompts that actually match how your leads talk.
The Vision: A Self-Learning Inbox
Here's where this gets big.
Right now, AI Auto-Tags runs on prompts you define. But we're already building v2, where the AI learns from your data automatically.
As more conversations come in, Mochi will adjust tagging criteria on the fly. It'll spot patterns you didn't know existed. It'll surface leads that would've slipped through the cracks.
This is the first step toward building the most intelligent inbox in the info industry. One that sorts itself. One that tells you who to focus on and what to say. One that gets smarter every single day.
This level of DM intelligence simply doesn't exist anywhere else. Until now.
What Clients Are Saying About AI Auto-Tags
"AI Auto-Tags has drastically changed how my team uses the inbox. It's way more refined, focused, and efficient now. And honestly? Seeing 28% of my DMs get filtered out instantly was a relief. All of this adds up to a much faster, smoother experience - my setters can actually focus on the leads that deserve their attention."
- Maxx, @maxxinhouse
3. One-Click Actions
When you're in the inbox, speed matters.
We've added simple Qualify, Pin, and Remove buttons so your team can process a conversation in about 2 seconds. Hover over any conversation:
Qualify: Marks the lead as qualified
Pin: Sends them to the Priority Inbox (more on that below)
Remove: Disqualifies and removes from view
No more clicking into conversations just to tag them. No more hunting through menus. Just fast, decisive action.
4. Priority Inbox
Once you start qualifying leads aggressively, you need a clean place to keep the people who are closest to buying.
That's the Priority Inbox.
Pin a lead, and they instantly appear in this view. Use it for:
Follow-ups: Everyone who needs a reply today
Reminders: Leads you're waiting on
Today's money tasks: The conversations that could close this week
Your setters stop guessing who to message next. They just open Priority Inbox and get to work.
The Bottom Line
If you don't have this level of intelligence on your DMs, you're stuck. You might scale, but you won't be able to replicate what's working.
Mochi isn't a CRM that stores your data. It's the intelligence layer that tells you what to do with it.
Smart Spam Filter cleans up the noise. AI Auto-Tags organizes your pipeline automatically. One-Click Actions lets you process leads in seconds. Priority Inbox keeps your hottest leads front and center.
All of this is live inside Mochi today.
Ready to see what's actually happening in your DMs?
Mochi is the AI intelligence platform for high-ticket coaches who sell through Instagram DMs. We've analyzed over 500,000 messages to build the features that actually move the needle.
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