Your Team Is Using Your Worst Scripts 6x More Than Your Best Ones

Every day, your setters send dozens of messages. 

Some get replies, some get ghosted, and some book calls.

But which words are actually working? You don't know, your setters don't know, and everyone's just guessing. That guessing is costing you a fortune, at least 4 high-ticket sales per week… (AT LEAST!).

We Pulled Back the Curtain on One Coach's DMs

We ran a full analysis on a hypnosis coach's DMs. The coach had a decent offer and a trained team. We analyzed every message in their inbox for the last 90 days, and what we found was brutal. They had two scripts asking basically the same question:

"How did hypnosis work out for you previously?"
80% reply rate.

"Just curious, what does your experience look like in terms of hypnosis?"
19.23% reply rate.

Four words different, but a 4x difference in results.

Nobody on the team knew this because they were rotating both scripts randomly.

It Gets Even Worse

We found another pair of scripts from the same inbox:

"What would that make your goals financially for the end of this year?"
They used it 22 times with an 86.3% reply rate.

"Just curious, what inspired you to want the hypnosis training?"
They used it 148 times with a 45.9% reply rate.

Read that again… The script they used six times more often converted at half the rate, which means they were deliberately using their worst script on hundreds of leads, month after month, missing out on bookings.

Why? Because they had no idea which one worked better.

Your Setter Problem Is Invisible

The same coach had six setters on the team. Three of them had 72-75% reply rates and were responding in under an hour, but one setter had a 55% reply rate and was taking almost 8 hours to respond.

Guess which one they thought was doing fine? All of them, because without data, everyone feels like they're hustling.

That slow setter probably thinks they're crushing it because they're working hard, staying busy, and sending messages. Meanwhile, leads are going cold while they sit in the queue for 8 hours.

You're Working When Your Leads Are Sleeping

The leads were most active in this inbox between 9pm and midnight (2,773 messages), 6pm to 9pm (2,461 messages), and midnight to 3am (2,395 messages).

The setters were most active between noon and 6pm (around 500 messages each block).

Lead activity by time of day vs when setters were actually working;

Lead activity:

Now look at when this coach's setters were actually working:

See the problem? The leads are active at night, the setters are active during the day, and it's like running a restaurant that's only open for breakfast in a city where everyone wants dinner.

There's a mismatch, and that mismatch is costing bookings.

The Words That Actually Work

So what separates the scripts that convert from the ones that kill conversations?

Short messages work better, direct messages work better, and one clear next step works better.

"Great, what's the best email to send it to?"
71% reply rate across 380 sends.

Compare that to this script: "Perfect! What email address would you like me to use for sending that over?"
38% reply rate across 24 sends.

The first script does one thing, which is move the conversation forward. The second script does two things, which means it creates urgency AND asks a question, so the lead doesn't know which to respond to, and they don't respond at all.

What This Means for You

Right now, you're probably using your worst scripts the most, you're keeping setters who respond 10x slower than your best ones, and you're working during hours when your leads are offline because you're making decisions based on assumptions instead of raw data.

Every day this continues, you're losing bookings, and it's not because your offer is bad or because your team isn't trying. It's because you don’t have VISIBLITY into what’s working VS not working.

What Mochi Actually Does

That's exactly what we built Mochi:

We plug into your Instagram DMs, and we analyze everything, which means every script, every setter, and every hour of the day.

Then we show you your top 10 scripts ranked by reply rate, so you know instantly which messages are converting and which are killing conversations. 

We show you every setter's performance, which includes their reply rates, response times, and who's actually moving leads forward. 

We show you when your leads are active so you can schedule setters during hours that actually matter, and we give you built-in split testing, so when you've sent version A 148 times at 46% and version B 22 times at 86%, you know exactly what to scale.

Then you do EVERYTHING faster.

Once you know what works, Mochi helps you do it faster.

Your setter opens a conversation, and Mochi shows them the highest-converting message for that scenario with one click to send.

You type your message, and Mochi converts it to your voice (with background noise so it feels authentic) so you can send it as a voice note, which means the leads hear you personally at scale.

A lead mentioned something important three days ago, and your setter doesn't remember… Mochi fixes this with one click, it pulls up a summary of the conversations instantly, and they respond with perfect context in seconds.

The intelligence tells you what works, and the tools let you execute it faster.

Want to See Your Data?

Connect your Instagram, and we'll analyze your DMs.

You'll get which scripts are actually converting, which setters are actually performing, when your leads are actually active, and what to change immediately.

No commitment, no credit card needed.

The Bottom Line

You've been optimizing ad spend, lead sources, and setter headcount.

But the biggest lever in your business is sitting right in front of you, and it's the words your team sends every single day.

No one in the coaching industry is measuring this, and no one has this data.

We do, and that's Mochi.