Nov 1, 2025
v 1.0.1
Product Updates
Imagine you're Daniel Budden.
You're the #1 Airbnb property management coach. You teach people how to build and scale profitable Airbnb businesses using proven systems, AI automation, and virtual assistants - so they can run multiple properties while working minimal hours.
Your Instagram content is crushing it. Every post generates dozens of DMs from people asking how to get started or how to scale from 2 properties to 20.
And you're managing 200+ DM conversations simultaneously.
Some leads are ready to buy your high-ticket coaching program today. Others need nurturing. Some went cold three weeks ago and just need the right push to re-engage.
You know that if you could send a personal voice message to each one, your conversion rate would skyrocket. But you physically can't. There aren't enough hours in the day.
This is Daniel's reality. And if you're a coach in any niche - fitness, business, relationships, finance - it's probably yours too.
Why Voice Converts (And Why You Can't Scale It)
Here's what the data shows: voice messages convert at 3x the rate of text in high-ticket DM sales.
Why? Because your brain processes voice as a real human interaction, not as text to be read. Voice carries tone, rhythm, authenticity - the unconscious signals people use to decide if they trust you. And trust is what closes high-ticket deals.
But as you scale, you hit a wall. You're managing 100+ conversations at once. You can't record personalized voice notes for every lead.
That's why we built text-to-voice in Mochi V1. Your setters type a message, click convert, and it comes out in your cloned voice. Daniel and our other clients saw immediate uplift in reply rates just from switching text to voice.
But we noticed something: leads could still tell something was off.
The voice was too clean. Too perfect. No background noise. No environmental context. No "realness."
And the moment authenticity breaks, trust breaks. And when trust breaks, conversion dies.
How Scenes Solve the Authenticity Problem
We just shipped the most requested feature in Mochi's history.
It's called Scenes, and it changes everything.
Your setter types a message. Clicks convert. Before the AI generates the voice, they select a scene - Restaurant, Car Interior, Gym.
The AI clones your voice and layers in authentic background noise that matches the scene.
Suddenly, leads aren't getting a sterile AI voice message. They're getting a message from you while you're at the gym. Or in your car. Or grabbing coffee between meetings.
It sounds real. Because the context is real.
And when it sounds real, conversion happens.
How Daniel Uses Scenes to Convert at Scale
Let's look at how this works in Daniel's Airbnb coaching business. These same patterns apply whether you're teaching fitness, business strategy, or anything else.
Initial Outreach: Restaurant Scene
A warm lead comments on Daniel's post about scaling from 1 property to 5:
"Hey Marcus, I'm grabbing coffee right now and saw your comment about wanting to scale your Airbnb business. I've helped dozens of property managers go from 2 properties to 10+ in under 6 months - actually just got off a call with someone who added 4 properties last month using our VA system. Want me to send you the breakdown of exactly how we helped him automate guest communication and booking management?"
The restaurant noise signals casual and approachable. No hard sell. Just productive energy. Perfect for early-stage conversations.
Resurrecting Dead Leads: Car Interior Scene
A qualified lead went cold three weeks ago. Daniel's setter sends:
"Hey Sarah, I know it's been a few weeks - I'm driving back from visiting one of my student's properties and honestly, your situation reminded me of something we just solved. She was stuck at 3 properties with cash flow issues, same challenges you mentioned. We helped her optimize her pricing strategy and add 5 more properties in 90 days. Worth a quick call to see if the same approach works for you?"
The car scene justifies brevity and urgency. You're busy visiting properties, but you thought of them. That's powerful.
Pre-Call Warm-Up: Gym Scene
Daniel's setter warms up a lead 10 minutes before their sales call:
"Hey James, excited for your call in 10 minutes. Quick heads up - my closer Tom will be handling this one since I'm at the gym right now. You're in the best hands though - Tom scaled his own Airbnb business from 8 properties to 35 in under a year using the exact systems we teach. You guys are basically in the same boat, so he'll know exactly what you're dealing with. Let me know how it goes!"
The gym scene signals discipline and success. Morning workouts = high performer. And you've just warmed the lead to your closer while reinforcing credibility.
What This Looks Like at Scale
Here's what's happening in Daniel's operation right now:
His setters send 150+ personalized voice messages per day. In his voice. With contextually appropriate scenes. Without him recording a single message.
Each one sounds like Daniel took time out of his actual day to respond personally.
Because from the lead's perspective, he did.
Initial replies are up. Dead leads are coming back to life. Calls are booking faster. And conversion rates are climbing.
Not because the offer changed. Because the authenticity is finally scalable.
This Works for Every Coach in Every Niche
Daniel's in Airbnb coaching. But Scenes work the same way if you're teaching:
Fitness and nutrition
Business strategy and scaling
Relationship coaching
Financial independence
E-commerce or Amazon FBA
Real estate investing
The psychology doesn't change. Voice builds trust faster than text. Authenticity drives conversion. And high-ticket sales require both.
Scenes just made it possible to do this at scale without sounding robotic.
This Is Just the Beginning
Scenes launched this week to all Mochi users.
Restaurant is the default because it's universally safe - productive, approachable, casual. Your setters can change scenes per message or set a different default based on their workflow.
They can preview how your voice sounds with each scene before sending. They can adjust. They can test.
And they can finally scale personalized voice outreach without losing authenticity.
Because high-ticket sales are built on trust. And trust is built on authenticity.
We just made authenticity scalable.
Start using Scenes in Mochi.
This feature works for creators and coaches of any size, in any niche. Whether you're scaling from $10K to $100K/month or from $100K to $1M/month, voice messages with Scenes will convert DMs significantly faster than text ever could.
Want to see where your DM operation is leaking revenue? We'll audit your processes and help you get started.
- Jia
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