Cut your Meta ad spend 30-50%. Same ads. Better targeting.
Meta only sees who clicks your ads. Mochi feeds it who qualifies, who books calls, and who pays - so its algorithm hunts for people who actually make you money, not random clickers.
Coaches running 20K+/mo in Meta ads typically save $6K-15K per month within their first three weeks.
lower cost per lead
instead of week 8
to set up
Why your CPL climbs the more you scale.
Your Meta pixel can see who clicks your ad. It can't see who DMs you, who qualifies, who books, or who pays. So Meta's algorithm optimizes for the only thing it knows - clickers. Not closers.
Clicked your ad
1,000
mochi
Clicked your ad
1,000
DM'd you
80
Qualified by setter
25
Closed deal
8
Your pixel sees the top line. Mochi sees all four. Meta only learns from what it sees.
Every qualified lead, booked call closed deal - sent to Meta automatically.
Every event fires automatically as your team works in Mochi. Nothing to install. Nothing for your setters to learn.
New leads
When a new DM lands in your inbox
Qualified Leads
When your setter marks the lead as qualified
Booking scheduled
When your setter marks the lead as qualified
Deal won
When the deal closes - with the dollar amount attached
AI Tags
You can create one and let AI filter the conversations for it, e.g. "Capital Confirmed" and the prompt would be something like "Lead has confirmed they have more than 5k available and are ready to invest".
Link clicks
e.g. everyone who received a Calendly booking link or a Coaching Mastermind Link and has clicked/ not clicked on the link can be exported and targeted.
Lower cost. Better leads. Real ROAS.
Your cost per lead drops
Meta's algorithm now hunts for people who look like the leads who actually qualified - not lookalikes of your random clickers.
Your leads get better, not just cheaper
The more buyer data Meta sees, the more your DMs start filling with the kind of person who actually converts.
Your ad spend gets predictable
Real revenue values flow back into Meta Ads Manager. ROAS stops being a spreadsheet exercise.
Day one. Not week eight.
Meta normally needs 6–8 weeks of fresh conversion data to optimize a pixel. We don't wait. The day you connect Mochi, we replay every qualified lead and closed deal already sitting in your account back to your pixel.
Qualified leads replayed to your pixel
Your pixel walks in pre-trained. Your media buyer scales from day one instead of waiting two months for Meta to learn.
Five minutes. One time.
OAuth
Connect Meta
OAuth login from inside Mochi's Integrations settings.
fb.com/mochi
Updated 18m ago
Pick your pixel and ad account
Two dropdowns. Your existing pixel stays, we just feed it more data.
Lead
Qualified Lead
Schedule
Purchase
Toggle which events fire
Lead, Qualified Lead, Schedule, Purchase. All on by default.
replaying historical events
Hit backfill
Replay the last 90 days of historical conversions to your pixel. Runs in the background.
Brief your media buyer
Send them the campaign shift playbook above. They take it from there.
Frequently Asked Questions
Most of my DMs don't give us their email or phone. Does this still work?
What about DMs that come from organic posts, not ads?
Will this mess with my existing pixel data?
How long until my CPL actually drops?
Is this GDPR and privacy compliant?
What's the catch?