Your Instagram DMs can now answer with AI.
Every lead gets a reply while they are still paying attention. Reply Agent knows your offer and how you talk. Your team can take over at any time.
AI that sells like you.
Opener
First contact sent
Done
Done
Active
Objection Handling
Ready if needed
Queued
Follow-up
24-hour reminder set
Queued
Booked
Call confirmed
Target
7-Stage Conversation Flow
AI understands the sales process
Opener → Nurture → CTA → Objection Handling → Follow-up → Booked. AI knows where each lead is and what to do next.
📋 Creator Playbook v3.2
Scanning
Voice Profile
Casual, direct, confidence-first. No corporate speak.
Qualification Rules
Objection Scripts
Tone
Openers
CTAs
Objections...
Creator DNA Training
AI learns your entire selling style
Voice profile, sales playbook, audience language, objection responses—AI absorbs it all and sells like you would.
AI Confidence Low — Human Required
Lead is pushing back on price. AI escalating to your team.
Suggested reply: "I totally get it — let me ask, what would it mean for your business if you could close 3 extra clients this month?"
Take over
Use suggestion
Smart Escalation
AI knows when to hand off
Confidence below threshold? AI stops, flags the conversation, and tells your team exactly what to say next.
Lead qualified
Budget ✓ · Timeline ✓ · Decision maker ✓
📅
Strategy Call · 30 min
calendly.com/yourname
Sent
⏳
Auto follow-up
Booking Automation
AI sends Calendly links at the right moment
When a lead is qualified and ready, AI sends your booking link. No human needed for the straightforward ones.
Configure. Deploy. Scale
AI receives:
5%
0%
25%
50%
75%
100%
AI
Human
Human
Human
Percentage-Based Distribution
Give AI a slice of your leads
Route 5% of new DMs to AI. Compare performance against humans. Scale up when AI outperforms your team.
Live
Qualification
$2,000
true
Objections
ROI reframe
future pace
Hard rules
On
Min. budget $2k
Opener v3.2
No cursing
CTA Stage 3
Offer stack ×3
+2 rules
Playbook Config
Tell AI exactly how to sell
Define your qualification criteria, objection scripts, offer stack, and hard rules. AI follows your methodology precisely.
A/B Testing Built In
Test AI responses automatically
Run experiments on different openers or objection handlers. Mochi tracks which variants actually convert.
Price
ROI reframe script applied
Timing
Trust
Objection Handling
AI handles the common pushbacks
Price objection? Timing issue? AI responds with your playbook responses. Only escalates the tricky ones.
Your AI. Your rules.
Away Mode
AI handles all conversations
handled
handled
qualified
mochi ai
now
Hey! Thanks for reaching out. Our program covers fitness and mindset. Would you like to learn more? 😊
New lead
Away Mode
AI covers while you sleep
Traveling? Sick day? Weekend? AI handles conversations until you're back—then gives you a summary of everything it did.
Post-Mission Debrief
AI handles all conversations
DMs handled
14
3
1
2
Return Summary
Know what AI did while you were gone
Come back from away mode and see: which leads AI talked to, where they are in the funnel, what to do next.
Per-Conversation Takeover
Delegate conversations to AI
Handover to AI
Takeover
One click, AI takes over
Click a button on any conversation. AI qualifies, nurtures, and books while you supervise. Take back control anytime.
👀
nuture
⏳
time waster
🔥
hot
Just checking out different solutions at the moment. Can you tell me more about how your platform compares to others in the market? Specifically interested in the team management features.
3
AI typing
3:47 PM
Tag-Triggered
AI handles specific lead types
AI talks to "nurture" or "time waster" leads. Humans handle the hot ones. You decide where AI adds value.
Frequently Asked Questions
Is Reply Agent the same as AI Reply Assistant?
Can I start small instead of turning it on everywhere?
What happens when AI is not sure what to say?
Can I see everything it said?
Will it follow up if a lead goes quiet?
Turn it on for one conversation or all of them.
Route a few conversations to AI. Watch how it replies. Decide from there.