TWO WAYS TO COOK
Pick your kitchen
Run via Claude
Run via Mochi App
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Start a conversation
Open any new chat on claude.ai. Click the + button → Connectors → toggle Mochi on. Then ask away.
1. Content ideas from your DMs ⭐
Your DMs are the best market research you'll ever have. Leads tell your setters — in their own words — what they struggle with, what they want, and why they hesitate. Turn that into content.
PROMPT 01
“Based on our DM conversations, what are the top 5 content ideas that would speak directly to what leads are struggling with right now?”
PROMPT 02
“Based on the objections and questions leads raised in DMs this month, give me 5 reels that would pre-handle these objections before leads even reach the DMs. For each: hook, angle, and CTA.”
PROMPT 03
“What questions do leads ask most often in the nurture stage? Turn each one into a story idea with a poll or question sticker.”
PROMPT 04
“Pull the exact phrases leads use to describe their pain points. Write 3 reel hooks using their literal words.”
PROMPT 05
“What do our leads say they actually want to achieve? Draft a carousel for each of the top 3 desired outcomes.”
PROMPT 06
“Look at our audience insights and tell me: what's the ONE topic my content is missing that my DMs prove people care about?”
STACK IT
"Now turn those 5 ideas into a 2-week content calendar with posting days and caption drafts."
2. Know your audience (offer & positioning research)
Mine your conversations for the language, desires, and objections that shape how you position your offer.
PROMPT 01
“What are the most common pain points and desired outcomes in our lead conversations? Summarize what our audience actually wants in 3 sentences.”
PROMPT 02
“Based on our DM data, write the 'before state' and 'after state' of our ideal client — in their own words.”
PROMPT 03
“What buying signals show up in our conversations right before someone purchases? List the exact phrases.”
PROMPT 04
“Compare what our leads SAY they want vs. the objections they raise. What does that gap tell us about how to position our offer?”
PROMPT 05
“Which lead sources (comments, DMs, stories, outbound) bring the most leads — and which actually convert to booked calls? Where should I focus?”
3. Objection handling & sales scripts
Diagnose what's blocking sales, and arm your team with replies that actually move conversations forward.
PROMPT 01
“What are our top objections this month, ranked by frequency? Which ones are we failing to handle?”
PROMPT 02
“Write me 3 ready-to-send DM reply scripts for our most common objection right now, matched to our team's casual messaging style. Base them on what's actually working in our conversations.”
PROMPT 03
“For each of our top 3 objection types, give me: the exact phrases leads use, why they're really saying it, and a reply script for each.”
PROMPT 04
“Which of our message patterns and scripts have the highest success rate? Which ones should we stop using?”
PROMPT 05
“Leads keep raising the [timing] objection. Build me a mini objection-handling playbook my setters can keep open while they chat.”
STACK IT
"Now format this as a one-page training doc for new setters."
4. Funnel health & bottlenecks
Find out where leads drop off, where momentum stalls, and what to fix first.
PROMPT 01
“What are the 3 biggest bottlenecks in our funnel right now and what should we fix first?”
PROMPT 02
“Show me our funnel: how many leads at each stage, and where's the biggest drop-off?”
PROMPT 03
“How many leads got qualified this week but never received a booking link? That's money on the table — list what to do about it.”
PROMPT 04
“Show me the daily funnel trend for the last 2 weeks. Is our momentum up or down, and why?”
PROMPT 05
“Why are we losing deals?”
5. Lead prioritization & follow-up
Surface the hot leads, the forgotten ones, and the warm conversations sitting one message away from a yes.
PROMPT 01
“Which leads are hottest right now? Give me a top 10 with why each one is hot.”
PROMPT 02
“Show me qualified leads with increasing engagement who haven't booked a call yet. Who should we message first today?”
PROMPT 03
“List leads that clicked one of our links this week but never got a follow-up.”
PROMPT 04
“Give me a summary of my conversation with [@username] — pain points, objections, buying signals, and what I should send next.”
PROMPT 05
“How many leads are sitting in our [Follow up] tag? Which 10 should we revive first?”
PROMPT 06
“Show me how our leads are distributed across tags. Which segment is most neglected?”
6. Team performance & coaching
Audit your setters and closers without reading hundreds of chat logs — and coach with data, not vibes.
PROMPT 01
“Compare all my setters side by side for last month. Who's the top performer and who needs support — and on what exactly?”
PROMPT 02
“How did [Fabio] do last week? Booked calls, qualification rate, response time — and one specific thing to improve.”
PROMPT 03
“How are my closers doing? Show rate, close rate, no-shows — anything alarming?”
PROMPT 04
“What's our lead reply rate per team member? Whose messages get ignored most, and what does the top performer do differently?”
PROMPT 05
“Based on our team's performance data vs. our benchmarks, write the agenda for this week's team meeting: 2 wins, 2 gaps, 1 focus.”
7. Speed-to-lead & scheduling
Speed kills deals — or saves them. Find your slowest hours, your busiest hours, and where to staff.
PROMPT 01
“What's our response time distribution? How many leads wait over an hour for a reply, and what's that costing us?”
PROMPT 02
“What hours of the day are our leads most active? Compare that to when my setters are actually online — where are the coverage gaps?”
PROMPT 03
“If I could only have a setter online 4 hours a day, which 4 hours should it be based on our lead activity?”
8. Links, CTAs & resources
Every link sent is a signal. See what's clicked, what's ignored, and what to stop using.
PROMPT 01
“Give me an overview of our link performance this month: sends, clicks, click rate. What's working?”
PROMPT 02
“Which links get clicked the most, and which get sent a lot but never clicked? What should we stop sending?”
PROMPT 03
“Deep-dive on our [booking link]: who sends it most, how fast do leads click after receiving it, and what's the click rate per setter?”
PROMPT 04
“Where in the world are people clicking our [offer] link? Any surprising markets?”
PROMPT 05
“How are our automations performing? Are auto-replies actually reaching new leads?”
9. Weekly reviews & reports
Use these for Monday-morning reviews, monthly recaps, and team-wide reporting.
PROMPT 01
“Give me my Monday morning review: how did last week compare to the week before, who on the team needs attention, which leads should we prioritize today, and the single biggest thing to fix this week?”
PROMPT 02
“Compare this month to last month across all key metrics. What's trending up, what's trending down, top 3 takeaways.”
PROMPT 03
“How do we stack up against our benchmarks for booking rate and response time? Are we above or below the median?”
PROMPT 04
“Write a short weekly recap I can post for my team: numbers, wins, and this week's focus. Keep it punchy.”
POWER MOVE
Ask Claude to run your weekly review automatically — "Every Monday at 8am, run my Monday morning review and save it as a file."
10. Power workflows (stack everything)
These combine multiple data sources in one prompt — the real magic.
PROMPT 01
“Build my content strategy for next month: pull our audience pain points, top objections, and most-asked questions from DMs. Map each to a content idea. Output a 4-week calendar with hooks.”
PROMPT 02
“Create an onboarding doc for a new setter: our funnel stages, our top-performing scripts, our most common objections with reply examples, the hours leads are most active, and our response-time targets.”
PROMPT 03
“Audit my entire pipeline: funnel bottlenecks, response times, unhandled objections, neglected lead segments, and underused links. Rank the top 5 fixes by revenue impact.”
PROMPT 04
“I'm planning a [launch/promo]. Based on our DM data: which leads should hear about it first, what objections should the messaging pre-handle, and which link format performs best for us?”
Quick start tips
1
Time periods just work. Say "last week", "this month", "last 30 days", or even a date range like "June 1 to June 8".
2
Names just work. Use your setter's first name — "How did Sarah do last week?"
3
Stack prompts. Every answer can feed the next: "Now turn that into a Google Doc" or "Now write the scripts for those."
4
Privacy: Claude sees AI-generated summaries and aggregates of your conversations — not raw DM transcripts.